Taking back from thieves
- Online streaming has become more popular than pay TV.
- Online piracy of movies and TV shows is still a big problem.
- Online piracy makes problems like malware worse.
- Are legitimate global streaming services the way forward to combat online piracy?
Streaming services are fast becoming a consumer’s go-to when it comes to watching TV shows and movies. In fact, Deloitte’s latest digital media trends survey has found that for the first time, more of its respondents have a video streaming subscription (69 percent) than a conventional television service (65 percent).
While this is a survey focused on the U.S., Deloitte believes this is a trend being seen around the world.
The big question in many minds, is whether the rise of streaming and video on demand services will finally prove to be the most effective antidote to online digital piracy?
PIRACY STILL A PROBLEM
It is believed that online piracy will result in revenue losses of more than $50 billion by 2022. And Asia Pacific is overtaking North America as the hardest hit region, with losses expected to reach $20 billion.
"The economic and social impact of online piracy is profound. Revenue losses are in millions and thousands of jobs are affected due to a myriad of illegal streaming websites and illicit streaming devices or ISDs,” says Globe President and CEO Ernest Cu.
The economic and social impact of online piracy is profound. Revenue loss are [sic] in millions and thousands of jobs are affected due to a myriad of illegal streaming websites and illicit streaming devices or ISDs.
Globe President and CEO Ernest Cu
In Asia, consumers often use an illicit streaming device (ISD), which is basically a TV box configured to show audio-visual content from an illegal streaming server. Instead of needing to pay for yearly subscriptions, consumers pay a one-off price for the ISD and receive unlimited access to their desired premium TV channels, live sports channels or even movies.
YouGov consumer surveys, commissioned by Asia Video Industry Association’s (AVIA) Coalition Against Piracy (CAP), recently revealed the extent of the ISD problem in Asia. Asia. At least one in five consumers uses an ISD in Hong Kong (24 percent), Taiwan (34 percent), Thailand (45 percent) and Philippines (28 percent). Also, 10-20 percent of consumers are cancelling their subscriptions to legal services.
Since these ISDs use internet, it’s not surprising to see that internet usage in Asia is fairly high. In fact, Thailand ranks third in the world with the average person spending over 9 hours online each day, while the Philippines tops global usage at 10 hours and 2 minutes.
Especially in the case of Philippines, the increased internet access and usage is causing harm to its film industry. According to the Film Development Council of Philippines, there were 22.9 billion visits to piracy streaming websites in 2017, a 75 percent increase from 2016.
Yet the Philippines does not have a law that prohibits online piracy.
About the Philippines
MORE THAN MONETARY COSTS
Online piracy not only steals from established artists, producers and investors, but also discourages the rise of new artists and creative entrepreneurs by depriving them of the income they need to generate fresh and innovative products.
“We need to protect the customers who enjoy our content, through our advocacy to ensure they enjoy these services without having any problems of improper or illegal utilization. We are also trying to protect the creators of the content, whether it is protecting their rights to intellectual property or their moral right so they can share without any fear that they will be used incorrectly,” says Nikko Acosta, Senior Vice President Content Business for Globe Telecom.
We need to protect the customers who enjoy our content, through our advocacy to ensure they enjoy these services without having any problems of improper or illegal utilization.
Nikko Acosta, senior vice president, Content Business, Globe Telecom
Piracy is also inextricably linked with malware. In other words, everyone who pirates online content is making themselves more susceptible to some sort of online viral attack.
According to a study from Carnegie Mellon University in the U.S., your risk of a cyber-attack increases by 20 percent the longer you stay on a site providing pirated content.
WHAT CAN BE DONE?
In the U.S., legislators experienced how challenging it can be to stamp out piracy when efforts to introduce the Stop Online Piracy Act (SOPA) and the Protect IPA Act (PIPA) were met with hard resistance from citizens through coordinated protests, with people claiming that the acts impinged upon their online freedom of speech.
People pirate content when they feel it is too expensive or they believe they have a right to see it for free, when it’s not legally available where they live, or when they simply feel that the people who made the music, movie, or game have already made enough money.
This is despite the fact that legitimate global streaming services now provide content at a fraction of the price users would once have paid.
So, the question for users then becomes, do I shell out actual money to buy the real thing?
Filipino mobile company Globe Telecom is a leading advocate against online piracy through its #PlayItRight campaign. This was designed to help the entertainment industry curb piracy and protect intellectual property rights and has since blocked nearly 2,500 illegal sites.
Globe has partnered with a range of leading content providers such as Spotify, Netflix and Fox+ in the past five years to ensure it is able to provide its customers with the best quality delivery of the world’s most sought-after movies, TV shows, music and other products.
The #PlayItRight campaign envisages a world where piracy no longer exists, according to Acosta.
“This means that anybody who creates content will be able to enjoy the fruits of their labor and passion,” he says. The #PlayItRight campaign is based on the fundamental belief that people should treat each other right “creating a Globe of good.”
Globe Telecom is the number one mobile company in the Philippines and the purveyor of the Filipino digital lifestyle. Globe provides cellular, broadband and mobile data services by focusing on enriching their content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices.
They believe companies that provide the best customer experience win. This is the overarching strategy of Globe.