When Rene Obermann took over Deutsche Telekom at the end of 2006 he was tasked with the firm's struggling domestic operations. His strategy has been to attract customers to high-margin broadband services as traditional fixed line customers have left in droves. In March, the message from Obermann and his team was that they were coming to grips with the division, and while sales would keep falling, they will eventually stabilize.

Woman on Cell phone.

Shares where hit hard by this news, but with the strategy in place, you have to ask what more can be done. Obermann appears to have decided—or been told—that T-Mobile's expansion should be the new focus.