Last week Goldman Sachs called Kimberly-Clark a 'Conviction Sell', saying the Kleenex maker might lower its guidance during Monday's analyst meeting because of higher prices for pulp.

But the company instead turned Goldman’s call into pulp fiction by reaffirming guidance and its commitment to its dividend. 

How did Kimberly-Clark stay ahead of higher pulp costs? What’s next for this consumer staple giant?