Not all protein powders or vitamins are created equal, according to San Francisco start-up LabDoor.

In fact, some protein powers contain twice the amount of sodium listed on labels, and some chew-able vitamins contain less than 40 percent of their labeled nutrients, LabDoor CEO Neil Thanedar told CNBC on Wednesday. That's why Thanedar founded LabDoor two years ago—to give consumers an idea of what's in their supplements, and as a result, more purchasing power, he said.