Concerns over unsold properties have spurred fears over whether China's real estate market is a ready-to-burst bubble, but the mainland's "ghost towns" may not be all that empty.

"They're not big, huge empty cities," Tom Rafferty, China analyst at The Economist Intelligence Unit, said, adding some large-scale housing projects in cities' residential districts just haven't been sold or occupied yet. "We've seen a huge growth in the urban population. They can be filled," he said.