'Creepy' guy in Trivago ads drawing clicks for website
The TV pitchman for metasearch site Trivago may be rubbing some people the wrong way. But whatever he's doing, it seems to be working for the Dusseldorf-based travel search site. As the Skift website sums up: "Trivago's Ad Pitchman: Creepy, Handsome or Just Effective?"
The center of the attention is Houston-born Tim Williams, 48, who plays an American rock 'n roll dad on the German soap opera "Gute Zeiten Schlechte Zeitin" ("Good Times, Bad Times,") according to Skift, a website for the travel industry and consumers.
"Most of the talk centers on his scraggly look, his open collar, and belt-less, low-hanging pants, with some finding him appearing as if he just finished a three-day crack-inspired bender, and others finding the look sexy," Skift writes. "For the record, a stylist created the Trivago Guy look in a 'painstaking process,' and they settled on the belt-less, scraggly look after trying out a variety of garb that included suits and belts, Williams says."
Trivago, which has been majority-owned by Expedia since 2013, is benefiting from the campaign and finding a larger audience, company officials said.
Read the full story at Skift.
—By CNBC staff. Follow Road Warrior on Twitter at @CNBCtravel.