The former Fed Governor Ben Bernanke's speech on November 21, 2002 ("Deflation: Making Sure "It" Doesn't Happen Here") earned him the affectionate sobriquet "Helicopter Ben."

Building on the concepts of Milton Friedman, the Nobel Prize winning economist, that price inflation and price deflation were monetary phenomena, Bernanke espoused Friedman's view that price deflation (the "It") can be prevented and overcome by an aggressively expansionary monetary policy. Friedman metaphorically described the extreme form of such a policy as money being dropped on people from a helicopter.