Benjamin Wachenje

Title: CEO, Apple

Born: November 1, 1960, Mobile, Alabama

Education: BS, industrial engineering , Auburn University; MBA, Duke University

Early Marker: 12 years with IBM's PC business, rising to director of North American Fulfillment.

Big Idea: Joined Apple in 1998 to help Steve Jobs resurrect the company and is now leading Apple in post-Jobs era.

Wave of the future: Creative design