Macau casino plays got crushed last year as the sector hit a rough patch, but with the prospect of a recovery increasing, some analysts say now's the time to scoop up these battered shares.

"Waiting until mid-year to begin accumulating positions will have missed a large chunk of upside, so now is the time, as Macau will quickly become a crowded long on the first signs of recovery," said Grant Govertson, principal analyst at Union Gaming, who upgraded the gaming sector to a "buy" from "hold" last week.