Apple executive on board with Jobs bio 2.0
A new biography of Steve Jobs hits bookstores Tuesday, and at least one senior Apple executive is offering strong praise for it.
Senior Vice President Eddy Cue last week tweeted his endorsement of "Becoming Steve Jobs: The evolution of a reckless upstart into a visionary leader":
The 2011 authorized biography "Steve Jobs" by Walter Isaacson drew sharp criticism from Apple executives, hence Cue's comment about "the first to get it right."
This new biography, co-written by Brent Schlender and Rick Tetzeli and published by Crown Business, explores the transition Jobs made between his two stints at Apple.
"The young man who failed at Apple originally and was exiled from the company could never have engineered the amazing 15-year rise of Apple after he returned," Tetzeli said Monday in an interview with CNBC's "Squawk Alley."
Tetzeli and Schlender started work on the book during the summer of 2012. The company finally offered them interviews by the spring of 2014. Schlender covered Jobs for The Wall Street Journal and Fortune for about 25 years.
"He understood the technology well enough and that helped his friendship with Steve," Tetzeli said. "But it was a friendship bordered by a journalist-source relationship."
Tetzeli, executive editor of Fast Company, doesn't think we will see the last of Jobs biographies anytime soon.
"I don't think the legacy will be defined for many years," he said. "Apple has done a very good job of overcoming Steve's death and continuing that legacy of innovation that he brought to the company."
Jobs died in October 2011 at age 56.