A major winter storm affecting the U.S. East Coast is seen in this visible image from NOAA's GOES-East satellite at 1:30pm ET (18:30 GMT) January 22, 2016.

A paralyzing blizzard, the winter's first, is hammering the Atlantic Coast, with local governments and businesses working overtime to blunt its impact.

Compensating for mild weather that began the season, places like Washington, New York and Philadelphia are now grappling with snow totals that could either approach or surpass two feet once all is said and done.