The fall in the stock market is an opportunity for investors to add positions to their portfolio, David Lebovitz of J.P. Morgan Asset Management said Friday.

"In the long run, we still think that stocks are headed higher. Yes, corporate profits have hit some headwinds, but we expect those to rebound this year. You really need to focus on those underlying fundamentals and identify them. That's the way you make money in this market," Lebovitz told CNBC's "Squawk on the Street."