Adobe CEO: Touching companies around the world
When the market is crushed like it was on Tuesday, Jim Cramer wants investors to start looking for high quality stocks that get cheaper as they go lower.
Adobe is the maker of traditional digital and print media software that has transformed itself in recent years into more of a cloud-based software-as-a-service player.
With the company sitting on a monster $4 billion cash hoard, Cramer spoke with Adobe CEO Shantanu Narayen to find out what could be in store for the future of the company.
Narayen explained that the company has two main drivers of growth in its business. The first is the creative content, such as Photoshop or Illustrator. But the second stream of business is one that many do not associate Adobe with – its digital marketing stream.
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"The whole world is moving online," Narayen said. "People want to spend their money in a personalized way, and it adds a tongue-and-cheek way of doing both of our businesses proud."
Narayen added that the company works toward showing the creative aspects of Adobe while emphasizing the importance of data. This has led to a complete transformation of the company into the world of the cloud.
"The transformation that we saw was when mobile was coming and when the cloud was coming," Narayen said.
Adobe transitioned into the digital world by helping companies like Under Armour with its marketing campaigns. It manages more than 40 trillion customer transactions from the cloud every year.
"That has got to be one company touching more companies and more people than anybody in the world," Cramer said.
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