Z-Ben Advisors founder Peter Alexander said Friday it's time to strip out the emotion around China, particularly among a chorus forecasting the country's impending doom, which includes Jim Chanos and Kyle Bass.

Investors either herald China as the greatest next market or warn that it's on the verge of collapse, he said. But the reality is it's "an enormous market that has a huge amount of opportunity," he told CNBC's "Squawk Box."