A man walks by an Apple store in London.

Apple has hired the former head of BlackBerry's automotive software division as new leadership for the iPhone-maker's car team, adding to a laundry list of Apple's latest efforts to develop self-driving technology, Bloomberg said Thursday.

Dan Dodge, founder and former CEO of QNX, the operating system developer that BlackBerry acquired in 2010, joined Apple earlier this year, Bloomberg reported. Dodge is now part of a team headed by Bob Mansfield, who has led a recent shift in strategy at Apple, according to a person familiar with the plan, Bloomberg wrote.