A massive 2017 product launch and a successful spinoff of Conduent put digital services giant Xerox in a good place to start the year, but some of the new administration's plans could pose a threat to multinational companies like it, CEO Jeff Jacobson said Wednesday.

"What's important to a business like ours that's a U.S.-based business competing globally is just that we're able to compete on an equal basis" in the countries where Xerox operates, Jacobson told CNBC's "Squawk on the Street."