This pharmacy chose Beyonce’s 50 year-old stunt double to dive through a glass window in age-defying beauty ad
Amanda Foster, 50, who has been a stunt double for Beyoncé, Whoopi Goldberg and Halle Berry, now features in a commercial for U.K. pharmacy Boots, which is owned by Walgreens.
Chosen to star in the ad for Boots own-label skincare line No7 because she "defies the conventions of age every day," according to an emailed statement, Foster is seen running through a penthouse as an alarm sounds, before smashing through a window and falling several stories on to a crash mat.
Foster's film credits include Harry Potter movies, Rogue One: A Star Wars Story, and the James Bond films Die Another Day and The World is Not Enough. She trained for six years to become a stuntwoman, and is a single mother of three.
"I've always pushed myself, both mentally and physically, to achieve as much as I can. I believe that age doesn't define my job and I am still ready to take on roles that challenge me," Foster said in an emailed statement.
The spot was directed by Oscar-winner Susanne Bier, who also won an Emmy for drama series The Night Manager in 2016. Boots said the ad is part of a new "brand direction" for the No7 range, which aims to move from the idea of women getting ready to focusing on what they are preparing for.
Kristof Neirynck, Walgreens Boots Alliance vice president, skincare, global brands, said in an emailed statement: "At No7, we believe that beauty isn't about showing off, it's about showing up. And to feel in control of how you show up, it's important to have the best possible skin for your age.
"Amanda is the perfect choice for this advert- she's a woman doing something extraordinary, whilst defying the conventions of age and showing the impact women can make when they feel at their best."
Walgreens and Boots formed a strategic alliance in 2012, and the merger was completed at the end of 2014. The No7 brand was launched by Boots in the U.K. in 1935, aiming to be an affordable line of beauty products for a mass audience, and it is now available in 13 countries, including the U.S.