KEY POINTS
  • A border adjustment tax would lead to more unemployment and would lead to a tremendous disruption, Matt Rubel told CNBC.
  • The House is expected to turn its attention to tax reform now that it has passed the GOP health-care bill.
  • GOP lawmakers believe including the border adjustment tax is important to keep the plan revenue-neutral.

A key part of congressional Republicans' tax reform plan, the border adjustment tax, is "not productive," retail veteran and former Varsity Brands CEO Matt Rubel told CNBC on Friday.

He believes the provision, which would slap a 20 percent tax on imports, will have a negative impact on the economy, of which consumers are the biggest part. That's because it will raise prices on imported goods, he explained. Rubel serves on an advisory committee for trade policy, and was first appointed under former President Barack Obama in 2014.