As Academy Sports + Outdoors' corporate headquarters in Katy, Texas, became a command center for police, army and medical crews in town to support the hurricane Harvey rescue effort, president and CEO J.K. Symancyk says it's something small that the first responders appreciate the most.

"Probably the thing that was most valued by all of these folks was the ability to come in and take a hot shower" in the company gym, says Symancyk, speaking to CNBC Make It. "We had teams of folks who were doing laundry around the clock to keep towels clean."