President Donald Trump speaks as Kris Kobach, Kansass secretary of state, left, listens during the initial meeting of the Presidential Advisory Commission on Election Integrity at the Eisenhower Executive Office Building in Washington, D.C., U.S., on Wednesday, July 19, 2017.

Civil rights advocates have launched a direct attack on President Donald Trump's election integrity commission in the form of a grassroots campaign aimed at increasing voter participation in all 50 states.

Taking a step beyond simply responding to Trump-backed efforts to find voter fraud, the American Civil Liberties Union over the weekend kicked off a "Let People Vote" campaign in Lawrence, Kansas, the home state of Kris Kobach, who leads the controversial commission. The location wasn't accidental.