KEY POINTS
  • Alibaba is set to invest $200 million in Bigbasket, India's largest online grocer.
  • The investment would earn the Chinese e-commerce giant a 25 percent stake in Bigbasket and a foothold in two burgeoning e-commerce markets.
  • Bigbasket had previously been in investment talks with Amazon, Bloomberg reports.

is set to invest $200 million in Bigbasket, India's largest online grocer, Bloomberg reports, citing sources familiar with the talks, escalating competition with rival .

The investment would earn the Chinese e-commerce giant a 25 percent stake in Bigbasket and a foothold in two burgeoning e-commerce markets: the nascent Indian e-commerce industry and the online grocery industry.