KEY POINTS
  • Aleksander Kogan made an app called "thisisyourdigitallife" that prompted users to answer questions for a psychological profile that was then shared with Cambridge Analytica.
  • Facebook has denied any data breach, saying that no systems were infiltrated and no passwords or sensitive information were hacked.

Facebook shares fell as much as 8 percent on Monday after reports that Cambridge Analytica mined the data of over 50 million users of the social network without their permission.

Cambridge Analytica worked on Facebook ads for President Donald Trump during the 2016 election. It was initially funded by conservative billionaire Robert Mercer and led by former Trump advisor Steve Bannon.