KEY POINTS
  • Amazon is working with Lennar to demo model homes that can be controlled by Alexa.
  • Customers who visit the new "Amazon Experience Centers" can see how Alexa can control thermostats, shades, lights and more.
  • Apple has taken a similar approach, and Amazon is battling Google to get into your home, too.
Jeff Bezos, CEO of Amazon, speaks at the George W. Bush Presidential Center's Forum on Leadership in Dallas, Texas, April 20, 2018.

Amazon wants to show you how much you can rely on its Alexa voice assistant to control everything in your home, from thermostats to TVs.

The company announced Wednesday it's partnering with homebuilder Lennar to create "Amazon Experience Centers" — model homes containing built-in Alexa-controlled appliances — in hopes of persuading homeowners and homebuyers to embed Amazon services into their houses.