KEY POINTS
  • Amazon protestors, led by a group called SumOfUs, plan to fly a plane with a banner reading, "Bezos Needs a Boss."
  • The group is supporting a shareholder proposal calling for Amazon to separate the roles of CEO and chairman.
  • Amazon's board has recommended that shareholders reject the proposal.

Amazon's share price jumped more than 60 percent over the past year, but some stakeholders say the company is in need of better governance measures.

At Amazon's annual shareholder meeting on Wednesday, an activist group called SumOfUs plans to fly a plane overhead with a banner reading, "Bezos Needs a Boss." The gimmick is in support of a proposal calling for Amazon to separate the roles of CEO and chairman.