KEY POINTS
  • Women across the ultra conservative Saudi kingdom are able to drive for the first time in the country’s history.
  • The sea-change ruling is part of the country’s aim to open up its society and create economic opportunity as a part of its Vision 2030 program.
  • But women in the Islamic kingdom still face severe restrictions in nearly every aspect of their lives, and many women's rights activists are facing trial and jail time for their advocacy. 

Riem Farahat couldn’t contain her smile as she took to the wheel, starting her new role as a ‘captainah’ for regional ride-hailing service Careem in Saudi Arabia’s capital Riyadh.

When asked by CNBC why she took up the job, she replied, “Why not? Because I can do it.”