KEY POINTS
  • Comcast and Disney had been engaged in a bidding war for Fox's movie studio and television assets, with Disney recently raising the ante to $71 billion in cash and stock.
  • At the same time, Comcast has been in a bidding war with Fox to acquire Britain's Sky, which is 39 percent owned by Fox.

Comcast said Thursday it would not pursue its bid to buy assets of Twenty-First Century Fox, choosing to focus on its offer for Britain's Sky.

Shares of Comcast rose 2.6 percent on Thursday, while Fox fell 0.3 percent.