KEY POINTS
  • Citi Research reiterates its buy rating for Amazon shares, saying a company split up would increase shareholder value.
  • "By separating the retail and AWS businesses, Amazon could minimize or avoid the risk of increased regulatory pressure," analyst Mark May says.

Citi Research believes Amazon should split itself up to reduce the risk of regulation and increase shareholder value.

The firm reiterated its buy rating for Amazon shares, saying the technology giant is its "top pick" in the internet industry.