KEY POINTS
  • It's the latest and strongest of denials from Apple in response to the October story in Bloomberg Businessweek.
  • "I was involved in our response to this story from the beginning," Cook told Buzzfeed News.
  • Cook also said Bloomberg should retract the story. 
Apple Inc. CEO Tim Cook attends China Development Forum (CDF) 2018 at the Diaoyutai State Guesthouse on March 24, 2018 in Beijing, China. China Development Forum (CDF) 2018 is hosted by the Development Research Center of the State Council of China on March 24-26 in Beijing.

Apple CEO Tim Cook is calling for Bloomberg to retract its story about Chinese spy chips embedded in the company's server equipment, telling Buzzfeed News in an interview, "This did not happen. There's no truth to this."

"I was involved in our response to this story from the beginning," Cook said according to Buzzfeed. "I personally talked to the Bloomberg reporters along with Bruce Sewell who was then our general counsel. We were very clear with them that this did not happen, and answered all their questions. ... Each time they brought this up to us, the story changed and each time we investigated we found nothing."