KEY POINTS
  • United Airlines is starting to sell seats aboard its new premium economy section.
  • Premium economy tickets can cost about double a coach-class fare and come with more legroom and other perks.
  • United follows a host of other airlines including American and Delta in launching the class between coach and business class.

Don't want to shell out $7,000 for business class but fretting spending a 16-hour flight crammed in coach? United Airlines is rolling out a new class of service for travelers looking for something between the two extremes on some of its longest international flights.

United started selling seats in so-called premium economy class on Monday. Travelers willing to pay more than the regular coach-class fare will get bigger seats with deeper reclines than those in regular economy, amenity kits, free alcoholic beverages and noise-reducing headphones, among other perks.