• Fifth Wall Ventures has launched a new retail-focused fund that had raised $64.25 million as of November and has a target of $200 million.
  • Fifth Wall aims to help online brands, like Untuckit and Taft, open bricks-and-mortar stores.
  • It also hopes to educate real estate owners on where the next wave of retail growth is coming from, as mall-based companies like Gap and Victoria's Secret shut stores.
The Fifth Wall Ventures team from inside their headquarters in Venice, CA.

A wave of digital retailers is moving from the internet and into some of the empty mall space left vacant by companies in bankruptcy, like Sears and Payless ShoeSource, or trimming back their real estate, like Gap.

One venture capital firm is at the center of the new normal in retail as traditional sellers scale back their footprint while digitally native companies open some of their first brick-and-mortar locations.