KEY POINTS
  • Hulu bought back AT&T's 9.5 percent stake in the entity for $1.43 billion, valuing the streaming company at $15 billion.
  • That's a big jump up from November, when Disney valued Huly at $9.3 billion.

Hulu has repurchased AT&T's 9.5 percent stake in the business for $1.43 billion, giving the streaming company a valuation of $15 billion.

The transaction, announced on Monday, indicates that Hulu continues to gain popularity, even as the market for over-the-top content becomes increasingly crowded. The valuation is a big step up from November, when Disney said in a regulatory filing that the company was worth $9.26 billion.