The Wendy's Co. logo is seen on a cup displayed for a photograph at a restaurant location in Daly City, California.

Check out the companies making headlines in midday trading:

Wendy's— Shares of fast-food restaurant chain Wendy's tanked 10.2% following a downgrade to neutral from buy from Guggenheim, citing Wendy's "risky" entry into the breakfast food category. The firm said the new initiative is diluting free cash flow generation, as it caused the food company to slash its 2019 outlook.