KEY POINTS
  • Shares of Netflix erased all of its 46% gain for the year at its peak and officially entered negative territory on Monday.
  • The newcomers in the streaming space, including Apple and Disney, are already winning in terms of pricing.
  • Some Wall Street analysts have started losing faith in their darling stock.
Netflix CEO Reed Hastings

What a difference the past two months made for Netflix.

It was just early July when the streaming video giant's stock was flirting with new record highs. Now after an unexpected loss of subscribers and increased competition in the streaming war, shares of Netflix erased all of its 46% gain for the year at its peak and officially entered negative territory on Monday.