KEY POINTS
  • Baidu reported better-than-expected third-quarter profit and revenue as more people signed up with the company's video streaming platform iQIYI.
  • Baidu has been trying to cut its dependence on its core search business, which accounts for three-quarters of the company's revenue.
  • The company has had limited success so far with its cloud services and artificial intelligence businesses, but its listed subsidiary iQIYI, a Netflix-like video service, is popular with young people.
Robin Li Yanhong, co-founder and chief executive officer of Baidu in Beijing, China in October 2018.

Baidu reported better-than-expected third-quarter profit and revenue as more people signed up with the company's video streaming platform iQIYI.

Shares of the Chinese search engine company rose nearly 7% in premarket trading Thursday.