KEY POINTS
  • The Securities and Exchange Commission has launched an investigation into Altria's investment in e-cigarette start-up Juul Labs, the Wall Street Journal reported on Friday.
  • Regulators are examining whether the tobacco company sufficiently disclosed to shareholders the risks when it invested $12.8 billion for a 35% stake in Juul in 2018, sources told the Journal.
  • Altria took a $4.1 billion impairment charge for its investment in Juul in January.
Juul brand vape cartridges are pictured for sale at a shop in Atlanta, Georgia.

The Securities and Exchange Commission has launched an investigation into Altria's investment in e-cigarette start-up Juul Labs, the Wall Street Journal reported on Friday.

Regulators are examining whether the tobacco company sufficiently disclosed to shareholders the risks when it invested $12.8 billion for a 35% stake in Juul in 2018, sources told the Journal. Altria's stake valued the start-up at $38 billion.