KEY POINTS
  • Hoffman joined Apple in 1980 and later worked at its spin-off technology company General Magic. 
  • She said she found technology leaders today to be "remarkably ignorant."

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Joanna Hoffman speaks on stage at the 2016 MAKERS Conference Day 2 at the Terrenea Resort on February 2, 2016 in Rancho Palos Verdes, California.

Joanna Hoffman, once a close advisor to the late Apple CEO Steve Jobs, has criticized leadership at Facebook for not being accountable for some of the harmful effects the social media platform has had on society. 

Hoffman was responding to a question, at the 2020 CogX conference on Tuesday, about the cult of leadership in the technology industry and how people can decouple ego from their work. 

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