KEY POINTS
  • Investors have always had to endure bear markets. 
  • But the losses usually aren't permanent. 
  • And selling in a panic can backfire in the long-run. 
"We generally say markets will go up and down many times during a person's career, so they should take a long-term approach and not react to short-term market changes," said Jeanne Thompson, senior vice president of Fidelity Workplace Consulting.

In our fearful minds, the bad things that are happening at the moment can feel worse than anything that's happened before, and that things will never get better. 

During the Great Recession, Allan Roth, founder of financial advisory firm Wealth Logic in Colorado Springs, Colorado, said people thought, "Never before have our financial institutions failed and needed government bailouts with liquidity drying up."