KEY POINTS
  • Roughly a month after the U.S. presidential election, Google is lifting its temporary pause on elections-related advertising.
  • The company had paused ads in an attempt to prevent potential exploitation or misinformation via ads since it expected delayed election results.
  • This means advertisers should now be able to run Google ads around the elections for both of Georgia's Senate seats, which will be decided in a runoff on Jan. 5.
Sundar Pichai, CEO of Google, speaks during the company's 2017 Cloud Next event in San Francisco.
Bloomberg | Getty Images

Roughly a month after the U.S. presidential election, Google is lifting its temporary pause on elections-related advertising. The company had banned those ads for a period of time in an attempt to prevent potential exploitation or misinformation via advertising since it expected delayed election results.

"To protect users, we regularly pause ads for a discrete period over unpredictable, 'sensitive' events when ads can be used to exploit the event or amplify misleading information," the company said in an emailed statement. "While we no longer consider this post-election period to be a sensitive event, we will continue to rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process."