KEY POINTS
  • Ulta Beauty will double Black-owned brands on store shelves by the end of 2021, invest in media campaigns that feature Black women and expand employee training to fight unconscious bias.
  • It will spend $25 million on the initiative, including more than $4 million toward marketing that fuels growth of Black-owned brands.
  • Actress and beauty brand founder Tracee Ellis Ross will become the company's diversity and inclusion advisor.

In this article

An Ulta Beauty store.

Ulta Beauty unveiled an initiative Tuesday to better reflect the country's diversity with the products it sells in stores and faces it features in advertising campaigns.

The beauty retailer pledged to double the Black-owned brands in its assortment by the end of 2021 and step up employee training to make stores more welcoming for all customers. The company will put more than $25 million toward the initiative.

In this article