KEY POINTS
  • Shares of the bricks-and-mortar video game retailer surged 1,625% in January and 400% just last week, as traders led by Reddit thread WallStreetBets piled into the stock.
  • But the momentum collapsed earlier this week.
  • Gamestop stock dropped 60% on Tuesday and it has lost more than 70% of its value since Friday.

GameStop shares held on to a slight gain in volatile trading on Wednesday, but the retail trader favorite was unable to recoup its dramatic losses from earlier in the week.

Shares closed up 2.7% at $92.41 per share, still more than $230 per share below where the stock closed on Friday. The stock swung between gains and losses during premarket trading and the regular session, receiving a boost when the company announced a group of senior level hires focused on e-commerce.