KEY POINTS
  • Facebook is launching a new ad campaign called "Good Ideas Deserve to be Found," which makes a case for personalized advertising.
  • The company says the campaign is meant to "help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community."
  • It comes as Apple's privacy changes draw near, which will impact personalized advertising on Apple devices.

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Still from Facebook's new ad campaign, "Good Ideas Deserve to be Found."

Facebook is continuing its very public defense of personalized advertising with a new ad campaign called "Good Ideas Deserve to be Found." 

The company says the campaign is meant to "help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community." It will appear on TV, radio and digital platforms starting Thursday. 

In this article