KEY POINTS
  • Snapchat users will be able to tip creators later this year through the app's chat function, pushing the social media company further into creator monetization.
  • Social media companies are adding more ways for creators to make money off their content in order to attract more users.
  • The company will also restructure the payout program for Spotlight, its TikTok clone.

In this article

Gifting will start to roll out to Snap Stars later this year on Android and iOS.

Snapchat users will be able to tip high-profile creators through the app's chat function later this year, Snap said Thursday. The move pushes the social media company further into creator monetization.

Users will be able to purchase tokens in the app and use them to purchase "gifts" to send to creators through story replies. Creators can cash out once they accumulate $100 worth of gifts.

In this article