KEY POINTS
  • EV start-up Rivian is the first automaker to market with an electric pickup, beating Tesla, General Motors and others.
  • Rivian founder and CEO RJ Scaringe on Tuesday tweeted that the company's first R1T pickup for a customer drove off the assembly line in the morning at its plant in Normal, Illinois.
Rivian R1T electric truck

EV start-up Rivian is the first automaker to bring an electric pickup to the consumer market, beating Tesla, General Motors and others in what's expected to be a hotly contested segment in the years ahead.

Rivian founder and CEO RJ Scaringe on Tuesday tweeted that the company's first R1T pickup for a customer drove off the assembly line in the morning at its plant in Normal, Illinois.