KEY POINTS
  • A new Uber feature will allow users to book dinner reservations, concert tickets and other events directly through its app.
  • This new feature, Uber Explore, will be a tab located in the Uber app. Users can purchase tickets with their Uber Wallet or payment already in the app.
  • This change demonstrates the ride-hailing app's strategy to expand beyond rides to increase profitability.

In this article

People wear protective masks in front of Uber Technologies Inc. headquarters in San Francisco, California, U.S., on Wednesday, June 9, 2021.

A new Uber "Explore" feature announced Tuesday will allow users to book dinner reservations, concert tickets and other events directly through the Uber app.

This change demonstrates the ride-hailing app's strategy to expand beyond rides in an effort to build new revenue streams. The company heavily invested in its Uber Eats grocery, beverage and convenience delivery services during the pandemic, and that segment continues to outperform ride-hailing. Delivery revenue of $2.42 billion outperformed the $2.28 billion generated by its core ride-hailing business, for example.

In this article