KEY POINTS
  • Apple's $1,999 Mac Studio hits store shelves on Friday, alongside the $1,599 Studio Monitor.
  • I've been testing it for the past several days.
  • It's a pricey computer, and most users don't need its full power.
  • But it fills a hole in Apple's desktop lineup for creative pros who are charging the computer to their company, or for people who want the fastest Mac available and don't care how much it costs.
Apple's Mac Studio and Studio Display

Apple's new Mac Studio computer goes on sale on Friday. I've been testing it for over a week, and it's a good pick for video and photo professionals for whom cost is no issue and who want a Mac desktop that will be able to handle anything thrown at it for years. But, with a starting price of $1,999 that doesn't include a screen, it's not the computer for people who just want to browse the web and watch Netflix. They're better served by the $699 Mac Mini.

The Mac Studio comes as Apple's Mac business soars thanks to Apple's powerful M1 chips. Mac sales were up 23% in 2021, to $35 billion, for example, and 36% from 2019, the year before Apple started its transition away from Intel.