The Oscars are on Sunday, and Los Angeles will soon be awash in designer gowns, famous movie stars and high-price gift bags.

For the 20th consecutive year, LA-based marketing company Distinctive Assets is distributing its famously expensive "Everybody Wins" gift bags to select nominees. This year's bag is valued at just over $137,000 and includes items ranging from designer popcorn to a voucher for $12,000 worth of liposuction.