KEY POINTS
  • At Block's first investor day since 2017, executives describe how crypto and music-streaming businesses make up an "ecosystem" beyond the original card reader. 
  • The future of Block, formerly known as Square, will also be focused on CEO Jack Dorsey's long-term belief in the cryptocurrency bitcoin. 
  •  "Calling Block a payments company is like calling Amazon a bookseller," CFO Amrita Ahuja tells CNBC. "We've grown in so many different ways across multiple dimensions."

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Twitter CEO Jack Dorsey addresses students during a town hall at the Indian Institute of Technology (IIT) in New Delhi, India, November 12, 2018.

Block executives no longer want the firm to be seen as a payments pure play.

The San Francisco-based company held its first investor day in five years Wednesday, where the C-suite made its case to Wall Street that the money app, along with its crypto and music-streaming businesses, should be valued as an "ecosystem" instead.

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