KEY POINTS
  • Retail sales for July were flat, compared with the estimate for a 0.1% gain.
  • Excluding autos, sales increased 0.4% against expectations for no gain.
  • Falling fuel prices held back receipts at gas stations, while consumers took those savings and spent at other retailers.

Retail activity was flat in July as falling fuel prices held back gas station sales and consumers turned more heavily to online shopping, the Census Bureau reported Wednesday.

While advance retail sales were unchanged, total receipts excluding autos rose 0.4%. Economists surveyed by Dow Jones had been looking for a 0.1% increase in the top-line number and a flat total ex-autos. June's gain was revised down to 0.8% from 1%.