KEY POINTS
  • Microsoft is aiming its Designer graphic design app at consumers at first, but it's possible the company could move the focus to enterprises, where it gets more Office business.
  • The service could represent an alternative to privately held Canva, which announced a document tool last month.
  • But Canva isn't competing against Microsoft, a co-founder of the Australian startup said.

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Satya Nadella, chief executive officer of Microsoft Corp., speaks during a panel session on day two of the World Economic Forum in Davos, Switzerland, on May 24, 2022.

Microsoft is launching a simple graphic design app called Designer that will be available for free and as part of Office productivity software subscriptions, the company said Wednesday.

The software represents an alternative to Canva, a design app boasting more than 100 million monthly active users. Based in Sydney, Canva is one of the world's most valuable startups, boasting a $40 billion post-money valuation as of last year. But one of the startup's investors, Blackbird Ventures, reportedly lowered its valuation of the company to $25.6 billion earlier this year as inflation and recession fears caused software stock prices to tumble.

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