KEY POINTS
  • Beyond Meat reported a wider-than-expected loss as demand for its meat substitutes tumbled.
  • Beyond has tried to revive demand by offering restaurants and grocery customers discounts.
  • In October, the company said it would cut 19% of its workforce, or roughly 200 employees.

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Beyond Meat "Beyond Burger" patties made from plant-based substitutes for meat products sit on a shelf for sale in New York City.

Beyond Meat on Wednesday reported a wider-than-expected loss for its third quarter as demand for its meat substitutes tumbled.

CEO Ethan Brown called the results "disappointing" in the press release. Cash-strapped shoppers are skipping Beyond's burger, sausage and chicken substitutes and instead buying cheaper proteins, according to Brown.

In this article